What is SEO And How Does It Happen?

Search engine optimization, or SEO for short, encompasses all measures that serve to improve the position of a website on search engines such as Google and Bing.

Before we focus on search engine optimization, we first need to understand how search engines work. Search engines like Google can analyze all public pages on the internet through a process called “Crawl”. Every word published is actually "read" by the Google bot.

What do algorithms look at?

A variety of criteria play a role in whether a website ranks high or low on Google and other search engines.

Google summarizes all these criteria in its so-called "search algorithm", which ultimately determines the place in which a website appears in the search results. How exactly this algorithm works, Google does not tell publicly. What we know, however, are the individual actions that can be taken to improve a website's Google ranking, and the sum total of these actions is known as SEO.

Search engine optimization is a complex process that consists of many individual measures and requires a lot of time and work by best SEO services in Delhi. In a nutshell, you can divide SEO into two areas: on-page optimization and off-page optimization.

On-Page optimization affects all actions that can be taken on the website itself. These include a technically clean site (the coding is tweaked), fast loading times, high-quality content, relevant keywords and excellent usability.

The off-page optimization done by SEO company Noida deals with all work that does not take place on its own website. By this one understands above all backlink building or the number of times the URL of the website has been quoted by other reputed sites.

Search engines have ways to understand unethical practices. Thus if there is a use of link farming (that is posting links of a website on thousands of unknown blogs for creating backlinks), it would actually downgrade the site in search engine results page or SERP.

Search engines also monitor how much time is spent by an average user on a site. If this is really minute than the site did not satisfy and the page ranks lower. If a user spends a really long time that means the page is informative. Above all search engines look for trustworthy sites created by best SEO company in Delhi, which provide a lot of useful information.

Above all be patient

These are some of the plethora of steps that Creative Biz Solution can perform to improve the SEO of a site. It has to be remembered that it is an ongoing process and the result is not instant. One has to keep trying to make the site more and more attractive to search engines and climb the SERP ladder for relevant keywords.

For more information please visit on our website - www.creativebizsolution.com